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Hi! I’m trying to enter the eCommerce market with children’s toys as the major merchandise. Do I have to study the market before doing so?
No matter what sector a company operates in, finding its ideal clientele is always the first order of business for toys wholesale distributors. It’s going to take a lot of work to make a profit stocking shelves with things you’re only sure people want if you know what those customers want. With some studies, you can reduce the number of possible purchases significantly.
Many toy store owners, armed with their newfound knowledge of the demographics of their ideal client base, rush into stocking their shelves with merchandise before doing any market research. We advise waiting for the next phase before letting loose on the shopping spree fun. Spend time researching what your competition sells to your ideal customers and what you can provide that they can’t get anywhere else.
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